the BOW

The BOW suits you 

A new era of VIP group flight

The BOW reimagines VIP group travel by transforming the aircraft cabin into a premium living space tailored to the needs of modern travelers. Developed by Lufthansa Technik and Designworks, the concept combines innovative cabin architecture, integrated technologies and a highly flexible layout to create an environment that fosters connection, comfort and productivity. Through two distinct design interpretations, The BOW demonstrates how a single platform can adapt to different personalities, lifestyles and missions while delivering a consistently exclusive travel experience.

One Platform. Distinct personalities.

Original design concept

Timeless comfort

The original design concept of The BOW combines timeless elegance with a welcoming and balanced atmosphere. Warm brown tones, natural materials, refined textiles and subtle contrasts create a sophisticated environment designed for comfort, relaxation and meaningful interaction. Inspired by residential interiors, the concept redefines group travel by transforming the cabin into an exclusive shared living space that seamlessly combines privacy, functionality and premium hospitality.

Impressions of our timeless comfort design concept 

The next evolution

Designed for self-expression

The second design concept represents the next evolution of The BOW. Building on the design language of the original concept, it introduces a bolder and more expressive character with rich teal and turquoise hues, velvet-inspired textures, metallic accents and striking material contrasts. Designed as a platform for individuality and creative exchange, the cabin becomes a place where personalities, lifestyles and missions converge, whether travelling between international productions, on a world tour or on the way to the next championship.

Impressions of our self-expressive design concept

A layout built for versatility

Floorplan

The BOW has been designed as a flexible platform that can accommodate a wide range of operational requirements and passenger profiles. Its unique arrangement balances communal spaces with private retreats, creating an environment that supports collaboration, relaxation and social interaction alike. From sports teams and entertainment professionals to corporate delegations, the concept adapts seamlessly to different missions while maintaining a consistent premium travel experience. Make a wish – we take a bow.

Purpose-driven technology

Welcome to Wow

Every element of The BOW is designed to combine functionality, comfort and aesthetics. The technology setup sets new standards by integrating our  innovations discreetly into the cabin architecture. Acoustic shielding, ambient lighting, scent options, and subtle storage solutions create an appealing high-class environment.

Lighting scenarios controlled via CMS

Graphical User Interfaces

Omni-Fi: high-end speaker technology

Your dedicated contact person

Egbert Pusch

Director Sales VIP & Special Aircraft Services

egbert.pusch@lht.dlh.de

+49 40 5070 4461

LinkedIn

Lufthansa Technik AG | Hamburg, Germany

Discover more